teaser video

Few challenges strain a network like the demands of 20,000 enthusiastic fans streaming an event in real-time. This is precisely why Ciena joined forces with ESL, the world's largest esports company, to underscore the pivotal role of the "Adaptive Network" in facilitating such grand occasions.

Our dedicated crew ventured to Barclays Center, capturing the electrifying atmosphere, from live gameplay to engaging interviews. This teaser, unveiled at Ciena's annual Sales Kickoff event, provided their global team with a tantalizing preview of the forthcoming beat in the Adaptive Network campaign.

creative director

editor

agency: Fifteen4

director: Dan Gerding

producer: Michael Brown

animator: Aaron Repko

sound: Defacto