opening video

In a pivotal moment for Ciena's unveiling of their groundbreaking Adaptive Network campaign, the need for a captivating video to energize internal stakeholders loomed large. With campaign materials still in development and a fast-approaching deadline, I stepped in with a creative solution.

Drawing from a mix of stock footage and a dash of cinematic nostalgia (courtesy of "Back to the Future"), I conceptualized and produced a dynamic video presentation. This visual journey showcased the evolution of technology, seamlessly weaving from the primitive tools of our past to the immersive experiences of our future.

The end result? A meticulously crafted introduction to the Adaptive Network concept, setting the stage for Ciena's transformative campaign.

creative director

editor

agency: Fifteen4

copywriter: Steve Smallman

animator: Aaron Repko