opening video

Under Armour is widely known as a game-changing sports apparel company, but the extent of its global philanthropic efforts often remains overlooked. To shed light on this, the UA Global Philanthropy team sought an emotionally charged video to kick off a significant event celebrating their achievements.

Over four days, I filmed students, athletes, and UA team members, and captured sweeping drone footage of fields, courts, and local landmarks in Baltimore. I curated a diverse collection of assets filmed over the past year by various filmmakers, crafting the UA Global Philanthropy Anthem. With a blend of stylized visuals and informative motion graphics, the final video served as an award-winning and inspiring tribute to those who continue to create positive change in communities worldwide.

creative director

producer

editor

agency: Fifteen4

copywriter: Will Smallman

producer: Kara Smolenyak

dp: Kyle Dietz

editor: Zach Kane

animator: Adam Bender

sound: Defacto