launch film

Bolt's pioneering vision for a remarkably straightforward online checkout experience is revolutionizing the world of e-commerce. However, the challenge lay in illustrating the "one-click" magic to potential customers in a unique way. Enter, the Bolt "Swag Store”: a creative collaboration with influencer-designed products.

I was tasked with creating a lifestyle video that promoted the store’s launch, but there was one problem: we couldn’t get the merch in time to film. It was time to make a pivot.

Combining dynamic live-action shots captured in Baltimore with captivating hand-drawn animations (in the absence of actual merchandise), the end result was a vibrant, swag-filled statement that firmly established Bolt as the undisputed checkout champion.

creative director

producer

editor

agency: Fifteen4

dp: Matt Stambaugh

animator: Avary Schwartz

producer: Lincoln Robisch