campaign

Blue Planet, a division of Ciena, embarked on a bold new campaign to showcase their revitalized image and fresh market vision. Entrusted with breathing life into the 'one-two punch' concept, I collaborated with a skilled creative team to orchestrate a dynamic video and photography campaign, deploying assets strategically across multiple paid promotional channels to reestablish Blue Planet's presence in the arena.

creative director

producer

editor

agency: Fifteen4

creative director: Steve Smallman

dp: Dan Martinez

producer: Kara Smolenyak

photographer: Zach Kane

sound: Defacto

color: Matt Riggieri